North America can be a major growth opportunity for international B2B technology companies — but entering the market without the right strategy, partners, messaging, and sales discipline can waste months and burn budget.

Sales Growth Team helps international B2B tech companies validate and activate growth in the US and Canada before committing to a full local sales team.

We provide fractional sales leadership, market-entry strategy, partner development, targeted business development, and early pipeline support for companies looking to build a smarter path into North America.

Book a North America Growth Call

Test and activate North America before you hire locally

Why Sales Growth Team

SGT brings together proven B2B sales leadership, deep technology-sector experience, and hands-on go-to-market execution from operators who have actually built markets in Canada and the US.

SGT is led by Calvino De Luca, who reestablished Compugen’s Atlantic sales operation from the ground up — winning enterprise technology contracts with multiple provincial governments across Nova Scotia, New Brunswick, and PEI, along with municipalities, health authorities, and school boards, while growing a 75+ client base across the private sector. All from a standing start in under five years. Subsequently, as VP of Sales at Gallagher Canada, he led a 28-person team to $20 million in growth in year one.

 As founder of the Atlantic Technology Summit — one of the largest tech conference’s on the east coast — Calvino also brings deep ecosystem knowledge across the technology community, including relationships with government, public sector, resellers, and technology vendors.

 Calvino is joined by Brian Carmichael of Pal Solutions and a team of senior sales professionals with backgrounds at major technology OEMs — giving SGT the ability to bring the right combination of expertise to each market-entry engagement.

 SGT understands that entering North America is not just about outreach. It is about credibility, positioning, relationships, partners, timing, and disciplined follow-through — built by people who have done it.

What makes SGT different:

  • senior-led, not junior SDR-led

  • focused on strategy and execution

  • practical US/Canada market-entry thinking

  • partner and channel development capability

  • event-led and relationship-led growth experience

  • targeted business development support

  • clear process before expensive hiring decisions

  • built for companies that need judgment, not just activity

Senior-led North American GTM support. Practical execution. Clear commercial discipline.

Sales Growth Team helps international B2B technology companies validate and activate growth in the US and Canada before committing to a full local sales team.

We provide market-entry strategy, fractional sales leadership, partner development, targeted business development, and early pipeline support for companies looking to build a smarter path into North America.

Sales Growth Team brings together B2B sales leadership, technology-sector experience, event and ecosystem knowledge, and hands-on go-to-market execution.

  • Many international tech companies see North America as the next major growth opportunity, but the first move is rarely obvious. Hiring too early can be expensive. Generic outbound can create noise. Events can create activity without follow-up. Partner channels can stall without structure. SGT helps companies validate the market, identify the right accounts and partners, and create a practical commercial path before major investment.

  • SGT supports international B2B tech companies through a practical North America growth process.

    Decide

    Clarify whether North America is the right next move, where the best opportunity may exist, and what risks need to be addressed before investing further.

    Validate

    Test your ICP, messaging, buyer interest, partner potential, and early commercial conversations with real market activity.

    Activate

    Support ongoing North American growth through targeted outreach, partner development, event follow-up, proposal support, pipeline discipline, and fractional GTM leadership.

    This is not just strategy on paper. It is practical sales growth support designed to help you move from interest to action.

  • For companies still deciding how to approach the US or Canada, SGT can help assess the opportunity before you hire, spend heavily on events, or launch broad sales activity.

    The goal is simple:

    Should you pursue North America now — and if so, what should your first move be?

    This work can include:

    • North America readiness review

    • ICP and positioning check

    • Canada/U.S. market-entry considerations

    • competitor and alternative-solution scan

    • direct sales vs partner/channel review

    • initial target account and partner mapping

    • risk flags and sales gaps

    • recommended next-step plan

    This gives founders, CEOs, CROs, and growth leaders a clearer view of whether North America is ready, where to focus, and what to avoid.

  • For companies ready to move beyond planning, SGT can support active North American market development.

    This can include targeted business development, partner and channel outreach, trade show preparation and follow-up, proposal/RFP support, drip campaign input, sales messaging, and early pipeline creation.

    The goal is not to promise instant revenue.

    The goal is to create market evidence:

    • Are the right buyers engaging?

    • Is the message landing?

    • Are partners interested?

    • Are current users or existing relationships expandable?

    • Which accounts or channels are worth pursuing?

    • What objections are appearing?

    • Is deeper North American investment justified?

    SGT can support companies as an ongoing North America Market Activation Partner, helping turn market interest into structured commercial activity.

    This may include:

    • target account development

    • partner and channel mapping

    • targeted outreach strategy

    • founder-led sales support

    • demo and meeting follow-up

    • event and trade show lead follow-up

    • reseller, MSP, referral, or alliance development

    • RFP and proposal support

    • CRM and pipeline discipline

    • regular GTM cadence and reporting

    • recommendations on hiring, partners, or next-stage investment

  • SGT is best suited for revenue-generating B2B technology companies with existing customers, clear product value, and a serious interest in North American growth.

    Strong-fit sectors include:

    • cybersecurity

    • AI and data platforms

    • cloud and infrastructure

    • DevOps and IT operations

    • B2B SaaS

    • insurtech and risk technology

    • compliance and workflow tools

    • MSP and channel-friendly technology

    • enterprise software and technical services

    Best-fit companies usually have:

    • existing customers or case studies

    • clear product value

    • English-language sales materials

    • founder, CEO, CRO, or VP Sales involvement

    • meaningful annual contract value or strong channel potential

    • interest in direct sales, partner-led growth, or both

    • a serious 6–12 month window to test North America

    SGT is not a high-volume appointment-setting agency, commission-only sales rep, or instant revenue guarantee.

    We work best with companies that want senior commercial judgment, practical execution, partner development, and early pipeline evidence before committing heavily to North America.