ABOUT SGT
Practical sales growth support for complex b2b companies
Sales Growth Team helps B2B technology, IT services, commercial insurance, and complex sales organizations build clearer go-to-market strategy, stronger sales systems, better partner channels, and more disciplined pipeline execution.
We work with companies that need practical sales growth support — whether that means entering a new market, improving sales process, developing partners, creating early pipeline, or adding senior commercial leadership before hiring full-time.
Our approach is simple: connect strategy with execution.
Built for companies that need judgment, structure, and action
Many companies do not need another generic sales playbook.
They need someone who can understand the market, ask the right commercial questions, identify the real gaps, and help turn growth goals into practical next steps.
SGT was built for companies that need:
clearer positioning and sales messaging
better pipeline visibility and follow-up discipline
stronger partner and channel development
practical go-to-market planning
fractional sales leadership
targeted business development support
sales enablement connected to real buyer conversations
We help companies move from uncertainty to action — with a focus on practical execution, commercial discipline, and measurable progress.
Led by Calvino De Luca
Sales Growth Team is led by Calvino De Luca, a senior sales and commercial growth operator with 20+ years of experience in North America and Europe building markets, leading high-performing teams, and driving measurable revenue across technology, IT services, and commercial insurance.
As VP of Sales at Gallagher Canada, Calvino led a 28-person broker team across multiple offices — delivering $20 million in growth in his first year through team development, process improvement, and sharper commercial discipline.
Before that, as Sales Director at Compugen — one of Canada’s largest IT solutions providers — he rebuilt the Atlantic sales operation entirely from scratch. Starting with zero brand presence in the region, he established Compugen across the market, winning enterprise technology contracts with multiple provincial governments across Nova Scotia, New Brunswick, and PEI, along with municipalities, health authorities, and school boards — while simultaneously growing a 75+ client base across the private sector. All from a standing start, in under five years.
Calvino is also the founder and organizer of the Atlantic Technology Summit — the largest technology conference and networking community in Atlantic Canada — with multi-year partnerships spanning government, public sector, and private enterprise across the region.
The SGT Team
SGT is not a solo practice
Calvino is joined by Brian Carmichael of Pal Solutions and a team of senior B2B sales professionals with deep backgrounds across major technology OEMs and complex sales environments. This gives SGT the ability to bring the right expertise to each engagement — whether that means market entry, fractional sales leadership, partner development, or hands-on business development.
Every SGT engagement is senior-led. Clients work with experienced commercial operators who have built markets, led teams, and closed complex deals — not junior resources dressed up as strategy.
Why SGT exists
Sales often breaks down in the gap between ambition and execution.
A company may have a strong product, real opportunity, and capable people — but still struggle to create consistent growth because the sales motion is unclear.
The ICP may be too broad.
The messaging may not be sharp enough.
Pipeline may be hard to trust.
Partners may be underdeveloped.
Follow-up may be inconsistent.
Founders or leaders may still be carrying too much of the sales process themselves.
SGT exists to help companies close that gap.
We bring structure, focus, and practical support to help companies clarify where to grow, who to target, how to sell, what partners to pursue, and what execution rhythm is needed next.
Our flagship specialty: North American expansion
One of SGT’s core specialties is helping international B2B technology companies test and grow in North America before committing to a full local sales team.
Entering Canada or the U.S. is not just about hiring a salesperson or launching outbound campaigns. It requires market understanding, clear positioning, target account focus, partner development, event follow-up, sales discipline, and the ability to learn from early market signals.
SGT helps companies decide, validate, and activate their North American growth strategy through practical support around market entry, partner development, targeted business development, and early pipeline creation.
What Makes SGT Different
Senior-led, not junior outsourced activity
Practical sales execution, not theory
Experience across B2B technology, commercial services, and market development
Strong understanding of events, partnerships, and relationship-led growth
Built for companies that need focus before they scale headcount
Clear reporting, accountability, and commercial discipline
Best Fit Clients
B2B technology companies
Software and infrastructure vendors
International companies testing North America
Founder-led companies needing sales structure
Organizations with inconsistent pipeline
Companies that need fractional sales leadership without hiring full-time